OVERVIEW

Arzen entered the market with multiple hardware products under development, Dashcam, Smart Tracker, Smart Glasses, and Smart Ring yet lacked any foundational UX strategy, design system, or ecosystem architecture. No interfaces, no identity, and no user flows existed at the start of the engagement.

“What was the core problem?”

The initiative required designing the entire experience ecosystem from the ground up, including:

A holistic brand and visual identity system
A multi-device companion app with scalable information architecture
The complete web experience for product communication and commerce
Marketing, packaging, and launch ecosystems
Cross-functional alignment, feasibility evaluations, and iterative user testing
A full end-to-end demo environment for stakeholders and partners

The project demanded rigorous system thinking, cross-platform coherence, and a deeply integrated product-development workflow.

The first step was establishing a shared understanding across engineering, product, and leadership. Co-creation workshops clarified constraints, hardware capabilities, and user journeys.

This led to defining a North-Star Experience Vision for the entire ecosystem.

A. Branding & Visual Identity

A complete brand design system was created, color tokens, typography, grids, iconography, and UI components. This system established the semantic and visual backbone for app, web, packaging, and marketing.

Logo architecture and usage constraints
Scalable color tokens and contrast-safe variants
Typographic hierarchy mapped to content density and platform use
Iconography system optimized for micro-UI environments
Motion principles to communicate system responsiveness
A modular UI component library supporting multi-device complexity

**How does one app support four completely different devices?**

B. Unified Multi-Device App

A modular app architecture was developed using reusable UI patterns and predictable onboarding frameworks. Each device received a tailored experience without breaking ecosystem consistency.

Key flows include:

Device onboarding
Real-time monitoring
Notification center
Account creation

C. Product-Specific Flows

1. Dashcam

Designed a clear and safe interaction model for driving scenarios with live feed, recordings, AND emergency triggers.

The Dashcam’s core flows were designed around cognitive load reduction and safety principles. The interface prioritizes glanceability, low-distraction patterns, and clear event-driven states.

Website design

Designed Arzen’s website, including the full Dashcam product page which is now live on

Arzen.net.in

A modern, tech-forward landing page
Store detail pages
A fully developed Dashcam page (now live)
Feature storytelling sections
Responsive layouts for mobile and tablet
Visual assets and micro-interactions

The goal was to make the product ecosystem easy to understand while maintaining a premium, cohesive brand experience.

Physical world aligns with the digital

The physical identity - packaging, retail material, launch banners was designed to match the digital experience. This ensured continuity across unboxing, marketing, and point-of-sale environments.

A cohesive offline identity was developed to extend the UX beyond screens:

Retail packaging system
Launch banners and promotional visual language
Social and marketplace creatives
Stakeholder and investor presentation design
High-fidelity product demo

Cross-channel consistency strengthened the brand narrative during the product launch cycle.

Client Demo & Design Showcase

Presenting the complete Arzen ecosystem experience

Successfully showcased the full end-to-end design to clients and stakeholders

Demonstrated the unified app, website, brand system, and multi-device workflows
Presented to an audience of 50+ people, including product teams and leadership
Walked through real use cases across Dashcam.
Highlighted key UX decisions, scalability, and future-ready design strategy
Received positive feedback on clarity, consistency, and product integration across the ecosystem

What changed for Arzen?

A complete design foundation established for long-term scalability
Cohesive multi-device ecosystem enabling faster product rollouts
Reduced support load through predictable onboarding
Stronger investor confidence through professional brand presence
Improved conversion through a polished website
Unified identity across digital + physical touchpoints