Dominar riders are deeply passionate bikers who form small, scattered communities ride groups, long-distance touring buddies, and local meetups. However, these interactions were fragmented across WhatsApp groups, Facebook pages, and offline meetups.
Bajaj wanted a centralized, branded community platform to unify riders, strengthen loyalty, and create richer engagement through events, journeys, and rewards.
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What Riders Truly Need?
Riders want reliable group organization tools
They value route sharing and real-world meetups
They want to record journeys as memories
They respond strongly to brand-driven challenges & reward
Challenges:
Balancing complex functionality without overwhelming users required intuitive UX design to ensure seamless navigation and ease of access to all features.
Integrating real-time tracking and social features demanded robust backend infrastructure to handle data efficiently and maintain app responsiveness.
Designing the loyalty program to fairly reward users and link properly to marketplace purchases posed unique technical and business logic challenges.
Outcome:
The app successfully built a vibrant, engaged biking community that strengthened brand loyalty and enhanced rider experiences. User feedback highlighted appreciation for the social features and the personalized nature of groups and events. The loyalty program contributed to measurable uplift in marketplace transactions, creating a sustainable ecosystem supporting both community and commercial goals.