Mappls Unified Booking Platform
Despite strong traffic to hotel search,
Mappls faced severe drop-offs across the booking funnel. Users explored options but rarely selected rooms, and almost no one reached payment.
The platform had high intent, but low completion.
To accurately diagnose the low conversion rate,
I led comprehensive user research and data analysis to uncover the underlying pain points impacting user behavior.
This approach ensured a precise identification of the core issues hindering performance.
What were competitors doing differently?
Competitors like MakeMyTrip and GoIbibo used incentives, strong review visibility, and transparent pricing to build trust. Their UIs minimized decision fatigue and reinforced traveler confidence.
Key takeaway:
The problem was not missing features it was missing clarity and predictability.
How was design quality maintained across screens?
A scalable system was built using Mappls’ fixed brand palette. Components included:
Input fields
Buttons & pills
Tabs & cards
Search, filters, category toggles
Room selection modules
The system ensured rapid development and consistent user experience.
DESIGN PROCES…..
How do we bring users back and motivate them to book?
Behavioral insights showed trust was low.
A re-marketing strategy introduced:
Login benefits
Incentive-based clicks
Targeted coupons
Loyalty-driven perks for repeat users
This supported conversion and re-engagement.
